International grooming brand Cowboy Magic has welcomed Canadian Paralympian Bert Sheffield to their stable of elite equestrian ambassadors.

Fresh from the Tokyo 2020 Olympics, Bert is the second most successful ever Canadian Para Equestrian rider. With her home-produced ‘heart horse’ Fairuza, or Wonky, Bert has won hearts and fans the world over for her intuitive horsemanship and sympathetic riding. An in-demand coach as well, Bert, full name Roberta, is now aiming for the 2022 World Championships.

A long-term fan of the Cowboy Magic brand, renowned for its range of equine and pet grooming products that are also beloved for human hair, Bert is delighted with the new alliance. “I love their slogan ‘When performance counts’, as I have always been able to count on Cowboy Magic products,” she says. “You get a consistent result each time, no matter what the product type, and they really finish and compliment your horse’s look. The range is ideal for anyone competing, or who just wants their horse to look spic and span,” Bert concludes. Product lines from the range include the Super Bodyshine, Rosewater and stain removing grooming products.

America’s Straight Arrow Products produce Cowboy Magic, distributed in the UK via ourselves, Equine Management – call 01825 840002 to stock the range.

(Photo by Beth Barkway).